Grow Your Own Mushrooms And Pivot Your Startup Strategy

This is a great story about two UC Berkley grads who launching a mushroom business - and then pivoted their strategy very early on by listening to customers.

Alejandro Velez and Nikhil Arora were two months from graduating when one of their professors told them a very random fact that you can grow mushrooms from used coffee grounds.  That little fact caught their interest and they started a business selling mushrooms.

While at farmers markets, they did an experiment to see if selling DIY kits for growing mushrooms change the customer engagement. Short answer - it did. And by a huge margin.  Adults and kids were fascinated by the kit and spent much more time engaged with their products.

Here's the video where they tell the story.

Source: Startup Lessons Learned