Idea Graveyard

Welcome to the idea graveyard. We've all worked on projects/products/concepts that ultimately failed.

This page is dedicated to providing lessons from those failures.  Learning from our failures is probably the most important stuff in life.

If you would like to submit your failure, send an email to mikeechlin@gmail.com and include the following information:









  • Describe the idea.
  • What was the timeframe and duration?
  • Did you have partners?
  • Describe the first 6 months (or immediate launch activities)
  • Describe what led to ultimate failure. 
  • What were the main lessons learned?
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The Trunk Caddy

Story coming soon....



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