Sunday, March 2, 2014

The Billion Dollar Marketing Campaign

H&R Block has said that Americans left $1b on the table last year in potential tax returns. That's a nice little slush fund for someone in Washington!

So, this year, H&R Block has used that statistic as the cornerstone of their marketing campaign for tax season. And this campaign was huge.  They used every type of medium available - TV, radio, social media, billboards and even vehicle wraps.

The campaign used the slogan "get your billion back America" and used a recurring character wearing a bowtie.  The man in the advertisement portrays a trustworthy accountant who is very believable.

It would be great to know their return on this campaign.
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