H&R Block has said that Americans left $1b on the table last year in potential tax returns. That's a nice little slush fund for someone in Washington!
So, this year, H&R Block has used that statistic as the cornerstone of their marketing campaign for tax season. And this campaign was huge. They used every type of medium available - TV, radio, social media, billboards and even vehicle wraps.
The campaign used the slogan "get your billion back America" and used a recurring character wearing a bowtie. The man in the advertisement portrays a trustworthy accountant who is very believable.
It would be great to know their return on this campaign.