Wednesday, November 19, 2008

Adwords Primer (Part I)

Google Adwords can be an efficient strategy to drive more potential clients to your website. Notice, we say "can be" since advertising on Google's search engine can be expensive and not very efficient if managed incorrectly. This article will serve as a primer to get started with a simple, yet effective Adwords campaign.

If you are unfamiliar with Adwords - this is Google's main advertising engine. You can see it in action by going to and entering popular search terms. The search results will have up to three sponsored listings at the top, along with several sponsored listings in the right margin. These "sponsored listings" are what advertisers (or you) will bid on via Adwords.

The first thing you will need is a Google Adwords account. Google has consolidated many of their services so that you can use the same logon for all of the them. Once you have created or linked your login, you are ready to create your first campaign.

Creating the campaign should only take about 10 minutes to complete. You will start by clicking on +Create New Campaign and follow the prompts.

When writing the actual ad copy, think from the readers point of view. Make the ad simple, yet enticing. You'll want to create curiosity, but make sure the message is VERY relevant to your product/service. Take a look at some ads that show in the top 5 slots for various keywords.
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