Medium Is XL On Stories

Medium is a... hmm. What do you call it? It's not a blog. It's not website in the traditional sense. It's a publication that carries many talented folks who write about stuff for which they are passionate. I don't like the term "e-zine."


Evan Williams (Co-Founder of Medium and Blogger) says: "Medium is a new place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends."


I've setup a little shop there and look forward to contributing.

Vehicle Graphics Expose The Goods

A 3M study shows that vehicle graphics has the lowest CPM (cost per thousand impressions) ratio than any other major medium. Vehicle graphics or "wraps" have increased in popularity among businesses of all sizes over that past 5 years.

Small fleets, such as HVAC companies and large fleets such as nationwide pizza chains have allocated a significant portion of their marketing budgets to vehicle graphics. And the results are paying off. These companies are seeing an increase in brand exposure and sales as a direct result of applying vinyl graphics to their company vehicles.

There are two main providers of vinyl media that is used for vehicle wraps; 3M and Avery Dennison. The state-of-the-art vinyl and adhesive is extremely durable and safe on vehicles.  The vinyl material can be applied to any part of the vehicle and will last up to 5-6 years.

Vehicle graphics and wraps must be installed by a certified graphics installer. The installation process usually takes several hours and each vehicle is different and requires special tools.

The photos below show graphics projects completed by Digital Graphic Solutions in Valparaiso, IN.  For each project, DGS provided the graphics design, manufacturing and installation.

Even Cats Love the iPad

How to stop the civil cold-war in America

The new Apple Tablet is called the iPad

The Kindle killer? Maybe. The next huge win for Apple? Perhaps.

The iPad was announced today at 10:10am PST by Steve Jobs.

Tablet computing has been around for at least 12 years. I should know, I worked at Cruise Technologies in 1996 where we created the CruisePad!

Back then, the problem was screen size/clarity vs. manufacturing cost.  The CruisePad was designed for a completely different market and way ahead of its time.

How to go from 0 - $1b in sales in 8 years (with no advertising)

Zappos.com is the shining example of how an online business can be profitable via word-of-mouth. This article on Read-Write-Web explores Zappos' success and talks to the CEO.

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